69% of Reviewers Agree This Is One of the Best Cleansers on the Market
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We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. If the internet's love affair with matcha ever needed a skin-care counterpart, Tatcha's The Matcha Cleanse is the perfect candidate. The Japanese beauty brand's gel-to-foam cleanser has been steadily building a following, and new data from a NewBeauty BeautyPass survey confirms what the brand's most devoted fans have been saying all along: this cleanser earns its cult status. The brand recently updated the formula in a new product—The Matcha Foam Cleanser ($40)—with all the same benefits, now with a foamy application.