9 Latinx-Founded Brands to Shop Long Past Hispanic Heritage Month
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We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Hispanic Heritage Month officially wraps today, but for the founders behind these brands, heritage was never a 30-day theme. It’s the formula. It’s in the Dominican hair rituals Cardi B now bottles for Grow-Good Beauty, the Costa Rican curandera traditions that shaped Adriana Ayales’s Anima Mundi and the hometown that gave OCOA, the first Dominican-founded hair-care brand at Ulta Beauty, its name. Here, nine Latinx founders share how their roots shaped what they built, plus the one product each is proudest of, and the reason it belongs in your routine long after October.