NewsletterSign InSearchSearchNewsletterBest of BeautyNewsSkinMakeupHairNailsWellnessShoppingAllure Beauty BoxNewsletterVideoHairI Tried Unruly, the Hairstyling Service That Sends a Braider to Your HouseThe were no surprises, no damaged edges, and no last-minute “hey boo” texts.By Annie Blay-TetteyNovember 20, 2025Courtesy of Annie BlaySave StorySave this storySave StorySave this storyWhen the stylist arrived, I answered the door wearing my robe and with a pajama-clad baby on my hip—the only attire appropriate for 10 a.m. on a Saturday. This was my first at-home hair appointment since I was a teenager, sitting between my mom’s legs on our apartment floor as she braided my hair. As a newly postpartum, first-time mom, the idea of leaving the house (and my mostly breastfed baby) for even an hour is daunting. Leaving for four-plus hours to get my hair braided (I’d usually go to the African braiding shops in Harlem, which is at least an hour-long commute) is a definite no. I thought I’d have to forgo my beloved braids at least until my daughter was weaned—but then I discovered Unruly. The hair service platform was co-founded by entrepreneur Abigail Opiah in 2011, but hadn’t crossed my radar until an email from the founder landed in my inbox this fall. The timing couldn’t have been better; in my time of need, Unruly—which selects, vets, and trains braiders and hairstylists before pairing them with clients for at-home services—came to my rescue.

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