Target Is Going All-In On K-Beauty
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeShopping Target Is Going All-In On K-Beauty The superstore is bringing beloved brands and new formulas to its customers. Jessica Fields Published: Dec 12, 2025 Courtesy of TonyMoly In This Article Why Target Is Investing in K-BeautyEmbracing InnovationWhat You Can Expect From Target's K-Beauty Section The quest for youthful, radiant skin comes with its fair share of challenges—but for many, K-beauty has made it feel more attainable. It’s no longer a fleeting trend; it’s a skin-care philosophy that continues to gain momentum. You don’t have to be a skin-care expert to know what glass skin is or recognize the products behind it—just scroll TikTok or Instagram and you’ll spot the latest viral brands and where to buy them. Now, things are about to get even easier. Target is significantly expanding its K-beauty assortment, increasing its offerings by more than 80 percent this season to meet growing consumer demand. Below, we caught up with Amanda Nusz, SVP of Merchandising, Essentials and Beauty, to learn what shoppers can expect next. Target’s beauty aisles have long been a source…