How Macy’s Herald Square Became New York’s Newest Luxury Beauty Destination
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeShopping How Macy’s Herald Square Became New York’s Newest Luxury Beauty Destination A new era of beauty. Liz Ritter Published: Dec 12, 2025 Michael M. Santiago/Getty Images Macy’s Herald Square is stepping into a new era of beauty. The legendary Manhattan flagship has unveiled a sweeping, multi-year renovation that reimagines more than 53,000 square feet of its beauty department, transforming the Broadway entrance between 34th and 35th Streets into a true discovery-led beauty destination. With more than 13,000 square feet added and 20-plus new brands—many debuting their latest global concepts—the renovation signals a bold, customer-first vision for beauty at Herald Square. The design introduces a series of dedicated zones that guide shoppers through a curated journey: from a Luxury Tri-Axis uniting fragrance, cosmetics and skin care, to focused areas for luxury experiences, niche fragrance, artistry makeup and trend-driven collections. Every brand has carved out its own elevated environment, complete with hospitality-forward touches such as client seating, consultation bars and immersive service concepts. Shiseido, for example, brings its newest cabin experience to New York, while several brands…