The Etsy Brand That Could: Herbivore Botanicals Launches a 15-Piece Body-Care Collection, Enters Ulta Beauty
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeBody The Etsy Brand That Could: Herbivore Botanicals Launches a 15-Piece Body-Care Collection, Enters Ulta Beauty A new chapter. Liz Ritter Published: Dec 16, 2025 Courtesy of Herbivore Herbivore Botanicals is entering a new chapter. The cult-favorite clean beauty brand announced today that it’s headed to Ulta Beauty, marking a major milestone in its retail expansion. In addition, the brand is rolling out a new 15-piece body-care collection—its largest category expansion in years. The products will launch online at Ulta.com on December 21, followed by a nationwide rollout to more than 850 Ulta Beauty doors on December 28. “Listening to our community has always been central to Herbivore, dating back to our Etsy days,” says Alex Kummerow, co-founder of Herbivore. (The brand got its start on the online marketplace in 2011.) “This launch feels like a return to that spirit. It also reflects what’s next for the brand: creating highly effective, plant-active formulas inspired by nature, while thoughtfully expanding to delight existing customers and new audiences alike.” Despite the scale of the launch, Kummerow says the…