Shoppers Swear This $10 Serum Beats High-End Hydrators
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeFace Shoppers Swear This $10 Serum Beats High-End Hydrators “Easy to use, replaces multiple products and is inexpensive. What’s not to love?” Danielle Fontana Dooley Published: Dec 17, 2025 We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Getty Images Who else has been victimized by pricey serums that didn’t do much to improve their skin? According to a recent survey of more than 600 NewBeauty readers,* affordable yet effective formulas do exist—and The Ordinary Hyaluronic Acid 2% + B5 is proof. Named a favorite by countless readers, the $10 lightweight serum layers easily under any routine, pulls moisture into the skin and delivers that plump, hydrated look without heaviness. Echoing its ability to weightlessly hydrate, a 40‑year‑old reader said the affordable serum leaves her face “plump [and] hydrated after application without feeling heavy.” Fans also repeatedly mention how much value they get from every bottle. One 61‑year‑old put it simply: “Easy to use, replaces multiple products, and is inexpensive. What’s not to love?” Another…