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Molly Sims Swears Her New Product Fakes the Look of 8 Hours of Sleep—and We’re Listening

Molly Sims Swears Her New Product Fakes the Look of 8 Hours of Sleep—and We’re Listening

NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeFaceUnder-Eye Bags Molly Sims Swears Her New Product Fakes the Look of 8 Hours of Sleep—and We’re Listening A targeted fix for tired under-eyes. Liz Ritter Published: Jan 4, 2026 We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Courtesy of YSE Beauty Molly Sims has built YSE Beauty around one simple philosophy: Beauty products should solve real problems, not just mask them. With the expansion of the clinically tested, best-selling Wide Awake Brightening Eye Cream ($68)—her ultimate under-eye essential—that mindset is front and center. “I saw a problem and didn’t just want to cover it up—I wanted to solve it,” Sims says of the multitasker designed to target dark circles, fine lines and puffiness. For her, tired under-eyes have always been the first giveaway when life gets hectic. Like so many women juggling careers, kids and packed schedules, she wanted something that delivered instant results without sacrificing long-term skin health. Wide Awake was created as a true hybrid—pairing clinical-grade skincare with the immediate payoff…

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