Rare Beauty’s Next Chapter Starts at Ulta
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeMakeup Rare Beauty’s Next Chapter Starts at Ulta The long-awaited expansion fans have been asking for is almost here. Marisa Petrarca Published: Jan 5, 2026 Rare Beauty In a crowded celebrity beauty landscape, Rare Beauty has managed to rise above the noise—and today’s breaking news is proof. Starting February 1, Selena Gomez’s beloved brand will be available at Ulta Beauty, a move fans have been quietly (and not so quietly) asking for. The brand shared the news with followers on Monday, January 5, posting a photo of Gomez to its Instagram feed, seated on a couch alongside the beauty retailer’s instantly recognizable orange shopping bags. “IT’S HAPPENING,” the caption read, confirming that Rare Beauty is coming to all 1,500-plus Ulta Beauty locations nationwide. View this post on Instagram A post shared by Rare Beauty by Selena Gomez (@rarebeauty)