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‘Wet Masking’ Turns Any Face Mask Into a Hydration Treatment

‘Wet Masking’ Turns Any Face Mask Into a Hydration Treatment

NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeFaceSkin Care ‘Wet Masking’ Turns Any Face Mask Into a Hydration Treatment Here’s how it works. Allie Hogan Published: Jan 13, 2026 We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Kaboompics When influencer Ayleen Park dropped the phrase “wet masking” during a live shopping video with her mom, Sonia Lee, it immediately stopped us in our tracks. Naturally, we had to find out more—with a little help from the pros. “Wet masking is a simple but powerful K-beauty technique,” says Sarah Chung Park, founder of K-Beauty World, a curated retail platform dedicated to bringing the best of Korean beauty to shoppers in the States. The method flips the way you’ve always used face masks on its head, all in the name of seriously boosted hydration. Ahead, we’re breaking down exactly how it works. Park has previously told her followers that wet masking means saving your sheet mask for last, using it to seal everything in rather than starting your routine with it. Chung Park…

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