Demi Moore Joins Kérastase as Global Brand Ambassador
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeHairCelebrity Hair Demi Moore Joins Kérastase as Global Brand Ambassador Plus, the Chronologiste mask she credits for keeping her long hair healthy. Marisa Petrarca Published: Jan 14, 2026 Kérastase “Known for her transformative looks over the years, Demi is a true hair icon,” writes French luxury hair-care brand Kérastase in an Instagram post announcing the one and only Demi Moore as its new Global Brand Ambassador. The post includes a glamorous black-and-white video of the Academy Award–nominated actress wearing her long hair down and center-parted in unfussy, beachy waves. Her hair is—and undeniably has been—one of the many focal points of her beauty. But as the brand elaborates in the post, that’s far from the only thing she represents. “Beyond the screen, Demi is equally renowned for breaking barriers and taboos regarding ageism and sexism, to champion new narratives and inspire millions of people around the world,” the post’s caption continues.