NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeWellness A Big Win for Clean Medicine: P&G Acquires Wonderbelly A new era for accessible, worry‑free relief. Danielle Fontana Dooley Published: Jan 23, 2026 Wonderbelly In a category that’s historically been slow to evolve, clean-medicine pioneer Wonderbelly has felt like the rare OTC brand actually listening to how consumers want to take care of themselves. Now, that momentum has taken a major leap, as Procter & Gamble has officially acquired the clean‑label digestive‑health company, marking one of the most significant moves in the OTC space this year.  Founded in 2022 by brothers Lucas and Noah Kraft, Wonderbelly grew out of Lucas’s deeply personal search for antacids that didn’t rely on dyes, titanium dioxide, talc or artificial sweeteners. Instead of reinventing the medicine itself, the brand rebuilt the inactive ingredient deck with the same intention consumers already apply to food and beauty. The result: a brand that quickly punched far above its weight, expanding into major national retailers and being named an NB100 winner in 2024 for ushering in a new standard of transparency in digestive health.…

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