What NewBeauty Readers Couldn’t Stop Buying in January
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeShopping What NewBeauty Readers Couldn’t Stop Buying in January Hint: makeup is top of mind. Leiana Foye Published: Feb 2, 2026 We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Courtesy of MERIT Beauty and Jones Road Beauty Four-ish weeks into 2026, NewBeauty readers seem to have one beauty category top of mind: makeup. Last month, readers snapped up innovative new launches from fan favorites Jones Road Beauty, YSE Beauty and Prada, while also stocking up on cult-classic makeup from MERIT Beauty and CHANEL. Skin care followed closely behind, led by Martha Stewart–founded ELM Biosciences, which makes the list twice. Speaking of repeats, lip balms also appear more than once (not surprising given the daily below-freezing temperatures across much of the country). What do you get when Jones Road Beauty blends the best elements of its Gel Bronzer ($36) and Shimmer Face Oil ($36)? Working Name Gel Tint is a lightweight hybrid-gel formula that tints the skin and leaves a soft, luminous finish. Why the…