The Cream Blush Readers Can’t Stop Talking About
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeMakeupCheek Color The Cream Blush Readers Can’t Stop Talking About We’re right there with them. Danielle Fontana Dooley Published: Feb 12, 2026 We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. skaman306/ Getty Images If you’ve ever wished for a cheek product that looks effortless yet actually stays put, there’s one formula that keeps showing up in conversations—and in shopping carts. In a recent survey of more than 400 NewBeauty readers,* we asked them to name their favorite beauty product of 2025. The clear standout among blush lovers? Rare Beauty Soft Pinch Liquid Blush. Readers call the Selena Gomez–approved formula a game-changer for everyday makeup, especially for anyone who wants that natural-but-noticeable flush without any real effort or need for touchups. Part of the appeal is the texture: Unlike powder blushes that can read chalky or creams that sit heavily on the skin, Soft Pinch glides right on and melts into skin before drying down to a soft satin finish that doesn’t budge.