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Why Protein Is the New Power Move on Menus

Why Protein Is the New Power Move on Menus

NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeWellnessGLP-1s Why Protein Is the New Power Move on Menus As GLP-1 use rises, restaurants are packing in the protein. Tatiana Bido Published: Feb 13, 2026 Scott Olson/Getty Images GLP-1 medications are exploding in popularity, and what and how we eat is shifting with them. Roughly 10 to 12 percent of U.S. adults are currently taking a GLP-1 medication, translating to tens of millions of people, and use continues to climb. At the same time, nearly 70 percent of Americans say they are actively trying to consume more protein. Restaurant chains are responding in real time. Here’s how major chains are redesigning menus around protein density, portion control and GLP-1–friendly meals. Your morning coffee run just became a protein delivery system. Dunkin’ made Protein Milk a permanent menu option, adding 15 grams of protein to a medium drink. Customers can swap it into coffees, lattes, matcha and Refreshers, and the brand has built out a full lineup of Protein Lattes and Protein Refreshers, turning a daily caffeine stop into a functional mini meal. Starbucks also rolled…

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