Indie Lee Expands With a Budget-Friendly Sister Brand at Whole Foods
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeFaceSkin Care Indie Lee Expands With a Budget-Friendly Sister Brand at Whole Foods Botanical formulas, friendlier price tags. Marisa Petrarca Published: Feb 24, 2026 Ian Jacob Photography / Indie Lee Botanicals Indie Lee has a new sister brand: Indie Lee Botanicals. As announced today, Tuesday, February 24, the clean skin-care brand is expanding its reach with a new, more accessibly priced line exclusive to Whole Foods Market. Available now, the collection includes four core products: Morning Dew Gel Cleanser ($20), Hydra Petal Facial Toner ($20), Vital Bloom Serum ($25) and Bloom Balance Moisturizer ($25). Notably, all products are $25 or under. View this post on Instagram A post shared by INDIE LEE Skincare (@indie_lee)