‘Brotox’ Is the Latest Evolution in Men’s Self-Care
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Retinoids Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeCosmetic TreatmentsNeurotoxins ‘Brotox’ Is the Latest Evolution in Men’s Self-Care Experts explain what’s driving the growing demand. By Catharine Malzahn Published: Mar 13, 2026 Photo by Zeki Okur on Unsplash Next time you head to your provider for your regular injectable appointment, don’t be surprised if you see more men than usual in the waiting area. “Brotox” is becoming increasingly common in men’s self-care routines. According to Fresha, Google Trends data shows searches for “male Botox” are up 100 percent year over year. And it’s not just searches that are increasing. There’s also been a noticeable rise in men actually making appointments (up 13 percent in North America and 76 percent in Europe), including repeat bookings—signaling routine-based treatments rather than one-off experiments. Even more interestingly, this shift is largely driven by late Gen Z and early millennial men aged 26 to 34. What’s driving this change? Is it shifting public perception, easier access, more open dialogue or a combination of factors? Regardless, it’s clear the stigma around injectables for men is fading, and more men…