NewBeauty Editors’ Favorite Perfumes of All Time
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Retinoids Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeMakeupFragrance NewBeauty Editors’ Favorite Perfumes of All Time The fragrances we reach for again and again. By Catharine Malzahn Published: Mar 20, 2026 We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Maison Louis Marie / NOYZ National Fragrance Day is March 21, and for beauty lovers, it’s as exciting as a birthday. Choosing a perfume or cologne is deeply personal—it can hold memories, transport you to a specific time and place and even set the mood. Of course, there’s no shortage of options, whether you gravitate toward a trending gourmand, a classic fresh floral, an ambery musk or one of the many other scent profiles. But what’s especially exciting about fragrance right now is the innovation in the space, from non-drying, alcohol-free formulas to milky scents and new interpretations of food-inspired notes. With so many new launches and even more fragrances to choose from, some people stick to a signature scent, while others prefer to keep a rotation—it can be hard to pick…