FIND A DOCTORFaceTreatmentsBodyHairAwardsShoppingWellnessAbout UsTESTTUBE Advertisement Home›New Beauty 100 NB100: Key Dates and Registration Spotlighting “What’s Next in Beauty.” NewBeauty EditorsAbout NewBeauty
Published: Apr 28, 2026
Updated: Apr 28, 2025 For the past 20 years, NewBeauty has been at the forefront of identifying leading beauty brands of the future. Early on, NewBeauty identified and covered now-household names such as IT Cosmetics, Drunk Elephant, True Botanicals, Tatcha and more. As we look ahead, we’re ready to discover the next big hits. The NB100 initiative serves to identify and highlight the next big brands in beauty through a rigorous process of interviews, in-depth analysis, research and expert insight. All submissions will be individually assessed based on growth, innovation and impact, and evaluated by a team of NewBeauty editors and trusted advisors.

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