Bold and Blue: Summer’s Hottest Eyeshadow Trend Is a Fun Play on Color
My AccountFIND A DOCTORFaceAdult AcneAnti-AgingAntioxidantsCelebrityChronic Skin ConditionsEyeHydrationHyperpigmentationMakeupMale Skin CarePeelsPre-Event PrepRetinoidsSensitive SkinSkin CareSkin HealthSmileSun CareTreatmentsFillersMicroneedlingNeurotoxinsPost-Procedure Skin CareRegenerative AestheticsSkin Lifting and TighteningBodyBody SculptingBreastsButtsCelluliteFind a DoctorHair RemovalHands + NailsLegsPregnancyHairBond RepairCelebrity HairDry HairFrizzy HairGray HairHair ColorHair GrowthHair RepairScalp HealthTips + TutorialsAwardsNB100 Awards16th Annual Beauty Awards2025 NewBeauty Readers’ Choice AwardsShoppingBeautyReportGift GuidesNewBeauty StorefrontProduct ReviewsWellnessFitnessGLP-1sHealthMenopauseAbout UsTESTTUBEFaceView All FaceAdult AcneAnti-AgingAntioxidantsCelebrityChronic Skin ConditionsEyeHydrationHyperpigmentationMakeupMale Skin CarePeelsPre-Event PrepRetinoidsSensitive SkinSkin CareSkin HealthSmileSun CareTreatmentsView All TreatmentsFillersMicroneedlingNeurotoxinsPost-Procedure Skin CareRegenerative AestheticsSkin Lifting and TighteningBodyView All BodyBody SculptingBreastsButtsCelluliteFind a DoctorHair RemovalHands + NailsLegsPregnancyHairView All HairBond RepairCelebrity HairDry HairFrizzy HairGray HairHair ColorHair GrowthHair RepairScalp HealthTips + TutorialsAwardsView All AwardsNB100 Awards16th Annual Beauty Awards2025 NewBeauty Readers’ Choice AwardsShoppingView All ShoppingBeautyReportGift GuidesNewBeauty StorefrontProduct ReviewsWellnessView All WellnessFitnessGLP-1sHealthMenopauseAbout UsLoading…FIND A DOCTORTESTTUBE Advertisement Home›Makeup›Eye Color Bold and Blue: Summer’s Hottest Eyeshadow Trend Is a Fun Play on Color The 1970s are calling. We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. In the beauty world, the 1970s have been welcomed back: Blue eyeshadow is the coolest makeup trend right now for a pop of color. Across red carpets and on everyday makeup wearers over the past few months, pops of color have shown up consistently, often in the form of this blue eyeshadow look. Blue eyeshadow first rose to popularity in the 1970s in the form of shimmery, cool-toned pastel blues that reflected the metallic disco-ready era, eventually evolving to brighter, deeper and more electric blues in the 1980s. It then popped back up in the 1990s with those frosty finishes. Now, we’re seeing a modern resurgence of icy-blue eyeshadow as people search for nostalgia in their makeup looks (it’s even been spotted on celebs like Kendall Jenner, Zendaya and more). Read on to learn more about the fun eyeshadow trend and how to wear it for 2026.