Why ILIA's Iconic Skin Tint Remains the Benchmark for Barely There Coverage
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We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. In 2020, ILIA launched its beloved Super Serum Skin Tint SPF 40, which helped spark the skinification of makeup trend that has dominated the category ever since. We’ve collectively shifted away from full-coverage, Instagram-era foundation and toward products that enhance our skin rather than mask it. Healthy, dewy, natural-looking skin is the goal, and hybrid products like this skin tint make it achievable. We’re not surprised it’s amassed thousands of five-star reviews and remains a best-seller.