This Dewy-Skin Serum Does More Than Just Hydrate
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We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Active ingredients like retinoids, peptides and exosomes have been the most buzzed-about in the skin-care space, but none of them can truly perform at their best without one thing: hydration. A well-hydrated complexion isn't just softer and more comfortable; it also looks smoother, brighter, bouncier and more youthful. That's why hydrating serums continue to be one of the smartest investments in any skin-care routine, and Sunday Riley's Tidal Deep Hydration and Plumping Serum ($85) is one of my favorites. Here’s why.