Cool-Toned Makeup Is Trending: Here’s How to Nail the ’90s-Inspired Beauty Look
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We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Cool-toned lip liner has grown 224.7 percent year over year across platforms, according to Spate’s Popularity Index—and it’s not alone. Cool-toned blush and contour are also among the fastest-growing categories in makeup right now. After years of caramel blushes, bronzed lids and sun-kissed everything, makeup is having a temperature check, and the answer is cool.