AAPI Beauty Brand Founders on the 20 AAPI-Owned Products They Can't Live Without
My AccountFIND A DOCTORFaceAdult AcneAnti-AgingAntioxidantsCelebrityChronic Skin ConditionsEyeHydrationHyperpigmentationMakeupMale Skin CarePeelsPre-Event PrepRetinoidsSensitive SkinSkin CareSkin HealthSmileSun CareTreatmentsFillersMicroneedlingNeurotoxinsPost-Procedure Skin CareRegenerative AestheticsSkin Lifting and TighteningBodyBody SculptingBreastsButtsCelluliteFind a DoctorHair RemovalHands + NailsLegsPregnancyHairBond RepairCelebrity HairDry HairFrizzy HairGray HairHair ColorHair GrowthHair RepairScalp HealthTips + TutorialsAwardsNB100 Awards16th Annual Beauty Awards2025 NewBeauty Readers’ Choice AwardsShoppingBeautyReportGift GuidesNewBeauty StorefrontProduct ReviewsWellnessFitnessGLP-1sHealthMenopauseAbout UsTESTTUBEFaceView All FaceAdult AcneAnti-AgingAntioxidantsCelebrityChronic Skin ConditionsEyeHydrationHyperpigmentationMakeupMale Skin CarePeelsPre-Event PrepRetinoidsSensitive SkinSkin CareSkin HealthSmileSun CareTreatmentsView All TreatmentsFillersMicroneedlingNeurotoxinsPost-Procedure Skin CareRegenerative AestheticsSkin Lifting and TighteningBodyView All BodyBody SculptingBreastsButtsCelluliteFind a DoctorHair RemovalHands + NailsLegsPregnancyHairView All HairBond RepairCelebrity HairDry HairFrizzy HairGray HairHair ColorHair GrowthHair RepairScalp HealthTips + TutorialsAwardsView All AwardsNB100 Awards16th Annual Beauty Awards2025 NewBeauty Readers’ Choice AwardsShoppingView All ShoppingBeautyReportGift GuidesNewBeauty StorefrontProduct ReviewsWellnessView All WellnessFitnessGLP-1sHealthMenopauseAbout UsLoading…FIND A DOCTORTESTTUBE Advertisement Home›Face›Skin Care AAPI Beauty Brand Founders on the 20 AAPI-Owned Products They Can't Live Without Here’s what they’re reaching for day in and day out. We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Asian American and Pacific Islander (AAPI) Heritage Month runs throughout May, and for beauty lovers, editors and trend spotters alike, AAPI Heritage Month is an opportunity to spotlight the founders shaping the current industry and its future through their own innovation as well as the products they personally swear by. From skin-care staples to makeup must-haves, AAPI-owned beauty brands continue to influence the way the industry thinks about efficacy, ingredients, wellness rituals and much more.