Athletes Are Clapping Back at Sydney Sweeney’s Ad—and Redefining Body Confidence in the Process
My AccountFIND A DOCTORNewsCelebrityNew LaunchesTreatment & FDA NewsIndustry & Retail NewsFaceAcneAnti-AgingCelebrityEye CareHyperpigmentationMakeupSensitive SkinSkin CareSmileSun CareTreatmentsNeurotoxinsFillersLasers & Energy DevicesMicroneedlingPost-Procedure Skin CareRegenerative AestheticsSkin ConditionsSkin Lifting and TighteningBodySkin CareBody SculptingBreastsButtsCelluliteFragranceHands + NailsLegsPregnancyHairBond RepairCelebrity HairDry HairFrizzy HairGray HairHair ColorHair GrowthHair RepairScalp HealthTips + TutorialsAwardsNB100 Awards16th Annual Beauty Awards2025 NewBeauty Readers’ Choice AwardsShoppingBeautyReportGift GuidesNewBeauty StorefrontProduct ReviewsWellnessFitnessGLP-1sHealthMenopauseNewBeauty RXBEAUTYPASSNewsView All NewsCelebrityNew LaunchesTreatment & FDA NewsIndustry & Retail NewsFaceView All FaceAcneAnti-AgingCelebrityEye CareHyperpigmentationMakeupSensitive SkinSkin CareSmileSun CareTreatmentsView All TreatmentsNeurotoxinsFillersLasers & Energy DevicesMicroneedlingPost-Procedure Skin CareRegenerative AestheticsSkin ConditionsSkin Lifting and TighteningBodyView All BodySkin CareBody SculptingBreastsButtsCelluliteFragranceHands + NailsLegsPregnancyHairView All HairBond RepairCelebrity HairDry HairFrizzy HairGray HairHair ColorHair GrowthHair RepairScalp HealthTips + TutorialsAwardsView All AwardsNB100 Awards16th Annual Beauty Awards2025 NewBeauty Readers’ Choice AwardsShoppingView All ShoppingBeautyReportGift GuidesNewBeauty StorefrontProduct ReviewsWellnessView All WellnessFitnessGLP-1sHealthMenopauseNewBeauty RXLoading…FIND A DOCTORBEAUTYPASS Advertisement Home›News›Celebrity Athletes Are Clapping Back at Sydney Sweeney’s Ad—and Redefining Body Confidence in the Process The actress is no stranger to campaign controversy. Britt FallonInstagramAbout NewBeauty Sep 14, 2026 Monica Schipper/Getty Images Sydney Sweeney’s latest ad was supposed to be about sports—or was it? Late last week, sports prediction platform Novig posted a new campaign featuring the actress nude or nearly nude, posing strategically with balls and other sports gear covering certain parts of her body. And no shocker here: It’s amassed more than 39 million views in five days. Now, what seems like the entire internet, including several key athletes, is in an uproar about the 42-second commercial, which has sparked a much bigger conversation about women’s bodies, sexuality and what it really means to celebrate the female form.