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Brick-and-Mortar Beauty: Where Shoppers Are Going for Skin Care

Brick-and-Mortar Beauty: Where Shoppers Are Going for Skin Care

NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeShopping Brick-and-Mortar Beauty: Where Shoppers Are Going for Skin Care According to data. Danielle Fontana Dooley Published: Dec 12, 2025 Photo by Deva Darshan on Unsplash Online shopping may dominate the conversation, but when it comes to buying skin care in person, beauty enthusiasts still have their go-to destinations—and the numbers tell an interesting story. We asked 600+ NewBeauty readers* where they typically shop for skin care in person, and two names clearly lead the pack. Sephora takes the top spot with 64 percent of respondents designating it their go-to spot for in-person shopping, while Ulta follows closely behind with 59 percent. Department stores still hold their ground with 31 percent, and Target isn’t far behind at 26 percent. Drugstores like CVS and Walgreens account for 19 percent of respondents, while specialty skin retailers and those who don’t purchase in person each accounted for 13 percent. While prestige beauty retailers are still the go-to for most shoppers, convenience-driven options like Target and drugstores remain strong contenders, especially for quick grabs and budget-friendly buys.

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