Carolyn Bessette-Kennedy and JFK Jr. Loved This ’90s Hair Product—and Celebrities Still Do
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Retinoids Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeHairCelebrity Hair Carolyn Bessette-Kennedy and JFK Jr. Loved This ’90s Hair Product—and Celebrities Still Do The Kiehl’s classic behind the couple’s signature New York polish. Liz Ritter Published: Mar 9, 2026 We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Mitchell Gerber/Corbis/VCG via Getty Images Few couples defined ’90s New York style quite like Carolyn Bessette-Kennedy and John F. Kennedy Jr. With Bessette-Kennedy’s razor-sharp minimalist tailoring and barely-there beauty paired with JFK Jr.’s relaxed suiting and effortless grooming, the duo created a blueprint for understated luxury that still resonates today. Their aesthetic was polished, but never overdone (as seen in Love Story)—smooth hair, luminous skin and fragrance that felt intimate, rather than overpowering. And one source of their understated routines traces back to a quintessential New York beauty brand that still sits on the same 13th Street corner it has occupied since 1851: Kiehl’s.