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<![CDATA[The 5 Self-Tan Brands Winning the Glow-Up, According to the Numbers]]>
FIND A DOCTORFaceTreatmentsBodyHairAwardsShoppingWellnessAbout UsTESTTUBE Advertisement Home›Body›Sunless Tanner/Self-Tanner The 5 Self-Tan Brands Winning the Glow-Up, According to the Numbers A faux glow has never been more popular. Allie HoganInstagramAbout NewBeauty
Published: Apr 28, 2026
We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Sure, self-tanner has been big for years now, but new numbers suggest this summer could be a breakout moment for at-home formulas. A recent study from Spate and Sula Labs found that interest in self-tanners has spiked 11 percent year over year, based on insights from Google, TikTok and Instagram.