FIND A DOCTORFaceTreatmentsBodyHairAwardsShoppingWellnessAbout UsTESTTUBE Advertisement Home›The Beauty Authority TikTok Creator Adi Madiraju on Inclusivity in Beauty and Shade Range Gaps And the products he swears by. Tatiana BidoInstagramAbout NewBeauty
Published: May 4, 2026 The beauty industry has come a long way, but according to content creator Aditya “Adi” Madiraju, there are still major gaps hiding in plain sight. In this episode of The Beauty Authority, we sit down with the TikTok creator known for his candid, no-filter takes on products, shade ranges and inclusivity. From calling out undertone inconsistencies to explaining why “neutral” isn’t really neutral, Adi breaks down where beauty still gets it wrong, and what brands need to focus on next. If you’ve ever struggled to find your shade, questioned a viral trend or wondered what’s actually worth buying, this is the conversation. At NewBeauty, we get the most trusted information from the beauty authority delivered right to your inbox

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