FIND A DOCTORFaceTreatmentsBodyHairAwardsShoppingWellnessAbout UsTESTTUBE Advertisement Home›Skin Care Why Is Everything “Milk” Lately? From perfumes to sunscreens, milk is seemingly everywhere. If you’ve been seeing milk everywhere you turn when it comes to beauty products lately, you’re not alone. Milky beauty products have taken over as the formula and texture to pay attention to. While we often thought of watery serums or water-based creams as synonymous with top-tier hydration, milk is the latest drink-inspired adjective to describe products. And it’s not just being used to describe serums: Milk has infiltrated all facets of the beauty industry. Milky toners and essences, perfume milks, and even milky self-tanners and fragrances with milk notes are everywhere—but why? Where did this come from and what are the actual benefits of milk-based products? Experts weigh in with the details. Drink it all in. Milks can be found across several beauty product categories right now, including milky face moisturizers, body milks, perfumes, essences, serums, sunscreens, self-tanners and more. They are increasing in popularity and arriving on the heels of other milky beauty trends like milk bath manicures and milky, slightly translucent nail polishes. So maybe it was only natural for the trend to evolve from manicures to other beauty products.

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