Dreams Do Come True? MUG Root Beer Is Now a Cologne
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeMakeupFragrance Dreams Do Come True? MUG Root Beer Is Now a Cologne A viral idea turned reality. Marisa Petrarca Published: Dec 3, 2025 Getty Images / bhofack2 Holiday gifting just got an unexpected twist. MUG Root Beer—the nostalgic soda tied to pizza nights, sleepovers and frosty mugs—is stepping into the fragrance world with its first-ever cologne, Daddy’s Home by MUG Root Beer, a scent that nods to both the aroma of root beer and the brand’s mascot and “chief sniffer,” Dog. The brand has been stoking anticipation on its socials, teasing fans and sparking big engagement with a series of “fake” MUG-inspired products—protein powder, energy drinks and more. Those earlier concepts went viral, and the response ultimately inspired the team to make one of them real. The result is a very real—and very wearable—cologne. The limited-edition scent launches December 9 exclusively on the @mugrootbeer TikTok Shop. The fragrance features a warm blend of cedar, sandalwood, vanilla and caramel that channels the feeling of that first sip of root beer, uniquely reimagined in scent form.