Fragrance Milk Is the Newest Perfume Innovation You’ve Never Heard Of
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeMakeupFragrance Fragrance Milk Is the Newest Perfume Innovation You’ve Never Heard Of NOYZ is leading the pack. By Catharine Malzahn Published: Feb 12, 2026 We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Courtesy of NOYZ Ask perfume fanatics some of their critiques of fragrances, and you’ll often hear them say that perfumes can sometimes be drying to the skin. This is because perfumes contain a high concentration of alcohol, which helps diffuse the scent but also can cause dryness on the skin. However, modern fragrance brand NOYZ has completely disrupted the category with a new innovation: fragrance milk. The brand’s newest launch is its Mylk De Parfum ($95), which is a concentrated fragrance in a lightweight, hydrating milk—a completely new way to wear scent. The never-before-seen format is a pour-on, meaning you apply the fragrance much like you would a body serum or lotion. It’s infused with hyaluronic acid and is alcohol-free to avoid that drying sensation that can be experienced with other spray-on…