I’m a Beauty Editor Who Tried Hundreds of Products in 2025—Here’s What I Actually Buy for Myself
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeShopping I’m a Beauty Editor Who Tried Hundreds of Products in 2025—Here’s What I Actually Buy for Myself What I repurchase, recommend and rely on. Leiana Foye Updated: Nov 18, 2025 We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Photo by Karly Jones on Unsplash In This Article Drugstore DarlingsBody BabesPerfume PicksK-Beauty Skin SaviorsMakeup Must-HavesHair Helpers As a beauty editor, the lead-up to a new year usually means sorting through boxes and boxes of products I’ve tested over the last 12 months. And based on what’s inside those boxes, 2025 was a banner year for beauty. From next-gen skin-care formulas and fancy hair tools I can actually use on my bob to my now full-blown devotion to K-beauty, so many products I tried this year shot straight to permanent status in my routine. Ahead, the 20+ picks I loved most in 2025—and will 1,000 percent buy with my own money in 2026. The French pharmacy brand’s Tolerance Foaming Facial Cleanser skyrocketed to the top…