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Inside the Beauty Habits of 2025: How Readers Shopped and Spent

Inside the Beauty Habits of 2025: How Readers Shopped and Spent

NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeShopping Inside the Beauty Habits of 2025: How Readers Shopped and Spent Plus, what—or who—influenced shopping decisions. Danielle Fontana Dooley Published: Jan 8, 2026 Photo by Annie Spratt on Unsplash Beauty shopping habits are evolving faster than ever, and 2025 was no exception. To uncover what’s driving these changes, we surveyed more than 400 NewBeauty readers* about how they shopped, what influenced their purchases, and how much they spent on their favorite products. The results paint a clear picture: convenience, digital influence and skin-care splurges are shaping the way beauty lovers invest in themselves. From the dominance of online shopping to the power of social media and professional advice, here’s what stood out most. The majority of readers preferred the convenience of online shopping. A striking 73 percent of respondents said they bought mostly online, while 20 percent reported their purchases were about the same online and in-store. Only 6 percent shopped mostly in-store, showing that digital beauty shopping continues to lead the way. Social media was the biggest influence on beauty purchases in 2025, with…

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