Is Sydney Sweeney Building a Beauty Brand? Here’s What We Know
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeBodyCelebrity Is Sydney Sweeney Building a Beauty Brand? Here’s What We Know A recent trademark filing hints at a possible move into the category. By Catharine Malzahn Published: Feb 3, 2026 Jon Kopaloff/Getty Images Originally reported by WWD, documents filed with the U.S. Patent and Trademark Office show that Anyone But You actress Sydney Sweeney has filed a trademark application for her brand, Syrn, covering skin care and cosmetic products. The application is an “intent-to-use” filing, meaning the brand is reserving the mark for future use before selling products or services. Simplified, it seems that Sweeney—or Syrn—doesn’t have beauty products waiting in the wings and ready to hit the market tomorrow. Rather, this type of filing indicates they are preparing for either future expansion or for products in development. That said, Sweeney is moving quickly. Syrn is also the name of her newly launched lingerie line, which went live just last week with a lineup of bras, corsets and other pieces. They sold out within days, so we’re curious if her eventual beauty products will do…