Launch List: The Best New Beauty Products in July, From MERIT’s First Tubing Mascara to Aveeno’s First Vitamin C Serum
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We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Hundreds of products come across our desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class beauty products our editors can’t stop talking about right now. From MERIT’s first tubing mascara to Aveeno’s first vitamin C serum, here’s the inside scoop on the latest launches for July (and stay tuned for more to come throughout the month!).