Madonna Brings Her Legacy to Dolce&Gabbana’s ‘The One’
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeMakeupFragrance Madonna Brings Her Legacy to Dolce&Gabbana’s ‘The One’ The pop icon is ushering the storied fragrance into its next chapter. Marisa Petrarca Published: Jan 8, 2026 Dolce&Gabbana Madonna is the new face of The One, Dolce&Gabbana Beauty’s iconic fragrance that helped define modern celebrity perfume when it launched 20 years ago. To mark the milestone, the luxury brand has unveiled a new global campaign. Released as striking stills and a short film, the visuals star the pop icon alongside actor Alberto Guerra. Together, they channel the fragrance’s warm blend of amber, jasmine and vanilla through steamy, cinematic imagery that leans boldly sensual (and fair warning: may not be office-friendly). The campaign builds on Madonna’s decades-long creative relationship with Dolce&Gabbana, which dates back to the brand’s early runway years and includes a 2010 campaign photographed by Steven Klein.