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Meet the Unofficial Makeup Brand of the Winter Olympics

Meet the Unofficial Makeup Brand of the Winter Olympics

NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeMakeup Meet the Unofficial Makeup Brand of the Winter Olympics It’s an Italian brand, of course. By Catharine Malzahn Published: Feb 20, 2026 We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Courtesy of Kiko Milano The Olympic Winter Games Milano Cortina 2026 have already delivered plenty of iconic moments for female athletes. In women’s snowboard halfpipe, South Korea’s Gaon Choi and Team USA’s Chloe Kim took gold and silver, respectively; Chinese American freestyle skier Eileen Gu has earned two silver medals; and 41-year-old American bobsledder Elana Meyers Taylor secured her first gold. While the competition has rightly taken center stage, we’d be remiss not to notice some standout makeup moments from athletes and influencers alike. Many of those looks have come courtesy of Kiko Milano, which we’re unofficially dubbing the makeup brand of these Winter Games. Founded in Milan nearly 30 years ago, the Italian brand is known for professional-grade formulas at accessible price points. From the brand’s Unlimited Blush ($16) to the Skin…

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