Smart Sips: How Functional Beverages Are Becoming the New Status Symbol
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We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Is your daily drink of choice the new status symbol? Functional beverages are having a major moment, and the data suggests we are increasingly interested in what our drinks can do and not just how they taste. According to trend analytics platform Spate, popularity for the “functional beverage” category has grown 23.3 percent year-over-year, with TikTok being a key driver. Instead of simply reaching for coffee, water or juice, consumers are seeking drinks that promise added benefits, including energy, focus, protein, gut health and even alcohol-free socializing.