Sol de Janeiro Escalates Legal Battle Over Alleged Fragrance Dupes
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeMakeupFragrance Sol de Janeiro Escalates Legal Battle Over Alleged Fragrance Dupes Where “dupe culture” meets its legal limit. Liz Ritter Published: Dec 3, 2025 Courtesy of Sol de Janeiro The battle over beauty’s most buzzed-about “smell-alikes” is heating up. Sol de Janeiro has formally expanded its lawsuit against Australian brand MCoBeauty, accusing the company of deliberately creating—and “aggressively marketing”—fragrance mists designed to imitate some of the Brazilian-inspired brand’s most recognizable scents. According to a newly amended complaint filed in late November, and first reported by The Fashion Law, Sol de Janeiro is now targeting eight MCoBeauty fragrance mists it says closely mirror its cult-favorite Cheirosa scents, both in fragrance profile and overall packaging aesthetic. The dispute traces back to last year, when Sol de Janeiro argued that MCoBeauty copied the distinctive elements that helped its body mists become global bestsellers: transparent bottles, bold color-blocked labels, rounded metallic caps and signature visual branding. The updated filing alleges that MCoBeauty has since broadened its “dupe” lineup, while doubling down on marketing tactics that blur the boundaries between the two…