The 25 Best Beauty Products of 2025, According to NewBeauty Readers

The year’s best makeup, skin care and more.

Leiana Foye

Published: Nov 14, 2025

We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors.

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At the end of every year, the editors at NewBeauty like to look back at the products and treatments that truly delivered—and made us feel our best. This year, we’re taking it a step further with a lineup of formulas, devices, supplements and more that you, our readers, couldn’t get enough of. From at-home lasers and luxury lip liners to age-defying serums, these are the 25 products you say make up the ultimate beauty routine of 2025.

1 / 25

CHANEL STYLO YEUX WATERPROOF Long-Lasting Eyeliner ($35)

The precise applicator is the star detail of CHANEL’s Stylo Yeux eyeliner. It can create versatile looks, whether a barely-there cat-eye wisp or a boldly defined line, that hold up without smudging or fading.

Featured in: The Best Eyeliners for Mature Eyes, Per Shoppers 40 and Over

BUY NOW – $35

2 / 25

Augustinus Bader The Elixir ($550)

The Elixir is a unique anti-aging serum in that its technology uses a delivery system to send active ingredients precisely to aging skin cells for visibly rejuvenated, healthier skin.

Featured in: Augustinus Bader’s New Elixir Is a 1-Stop Shop Anti-Aging Serum, Plastic Surgeons Name Their Favorite New Skin-Care Products of 2025

BUY NOW – $550

3 / 25

Zo Skin Health Daily Sheer Broad-Spectrum SPF 50 ($70)

This dermatologist-recommended sunscreen packs a protective punch from UVA, UVB and HEV light while feeling light as air, making it especially beloved for sensitive skin types and post-procedure skin.

Featured in: 14 Derm- and Plastic Surgeon-Approved Post-Procedure Products You Can Buy on Amazon, What Should Be in Your Post-Procedure Survival Kit, According to Derms

BUY NOW – $70

4 / 25

MERIT Signature Lip Liner ($24)

For those who love sheer color and a barely-there finish, this ultra-smooth lip liner from MERIT feels like you’re wearing nothing at all while giving just the right amount of definition.

Featured in: MERIT’s Latest Makeup Launch Is Finally Available to Buy, Found: The 14 Best Lip Liners for Mature Skin

5 / 25

Jones Road Beauty What the Foundation ($46)

Don’t let the pudding-like texture of this foundation throw you off. When worked into skin, it leaves a fresh, smooth finish that feels silky.

Featured in: I Tried the TikTok-Famous Jones Road What the Foundation and These Are My Honest Thoughts

BUY NOW – $46

6 / 25

DefenAge 8-in-1 Bioserum ($198)

Antioxidants, niacinamide, hyaluronic acid, collagen, anti-inflammatories, peptides, a retinol alternative and a DNA-repairing enzyme combine in one serum to smooth fine lines and texture and revive dull skin.

Featured in: This Anti-Aging Serum Combines 8 Serums in 1 and Readers Are Obsessed

BUY NOW – $198

7 / 25

Gelcare Sapphire Jelly Gel Nail Polish ($20)

If there was one manicure our readers loved most in 2025, it was a deep, glossy navy manicure, and their polish of choice is Gelcare’s sapphire shade with a jelly finish.

Featured in: 10 Sapphire Blue Nail Polishes to Inspire Your Next Moody Manicure, Sea Glass Nails Are This Season’s Take on Jelly Manicures With a Twist

BUY NOW – $20

8 / 25

Omi Well Hair Growth Peptides ($79)

Omi uses clinically-backed, patented ingestible peptides to “strengthen and anchor follicles, delivering visible results in just 90 days.”

Featured in: Khloé Kardashian Can Finally Brush Her Hair Without Clumps Falling Out, 21 Hair Brands That Are Rewriting the Rules of Hair Care

BUY NOW – $79

9 / 25

Mother Science Retinol Synergist ($96)

Utilizing malassezin and retinol together means even skin tone and dramatically softer fine lines and deeper wrinkles with no irritation.

Featured in: Shoppers Over 45 See a ‘Noticeable Glow’ Thanks to This Gentle Retinol, The Best Wrinkle Filler Products to Smooth Skin, Per Shoppers

BUY NOW – $96

10 / 25

Dermelect Cosmeceuticals Smooth Upper Lip Professional Perioral Anti-Aging Treatment ($59)

This former NewBeauty Awards winner is a targeted at-home treatment that fills lip lines and smooths the delicate skin around our mouths.

Featured in: A Shopper in Their 60s Said Their Upper Lip Lines Look ‘Unnoticeable’ Thanks to This Treatment

Award Photo: Smooth Upper Lip Professional Perioral Anti-Aging Treatment

11 / 25

La Roche-Posay Mela B3 Serum ($45)

For a non-hydroquinone dark spot corrector, our readers couldn’t buy La Roche-Posay’s Mela B3 Serum fast enough. Use it for all types of hyperpigmentation, including acne marks, sun exposure and age spots.

Featured in: Say Goodbye to Dark Spots for Good With These Serums, The Best Drugstore Serums That Actually Make a Difference

12 / 25

Laura Geller Beauty The Wonder Balm ($32)

An ultra-hydrating skin-enhancer that doubles as a blush and lip balm? Sign me up.

Featured in: Laura Geller Beauty Just Launched a Hydrating Balm That’s Perfect for Mature Skin

Laura geller beauty the wonder balm solo

13 / 25

The Ordinary GF 15% Serum ($15.50)

Growth factor serums can help to support collagen production and skin regeneration. The Ordinary’s version was a big hit among our readers this year, thanks to a formula with three types of growth factors and an affordable price.

Featured in: Shoppers Over 50 Rave This $16 Growth Factor Serum Firms Fine Lines

14 / 25

Avène Cicalfate+ Restorative Protective Cream ($26)

Cicalfate+ is a French pharmacy classic that soothes, restores and protects irritated or compromised skin. It can be used as a post-procedure skin care treatment, a daily moisturizer for dryness and irritation, an overnight mask and so much more.

Featured in: Hailey Bieber ‘Can’t Live Without’ This Under $30 Repair Cream, This Under-$30 Cream Has 45 Clinical Indications—Here’s Why Derms and Editors Can’t Stop Using It

15 / 25

Dermalogica Phyto Nature Lifting Eye Cream ($118)

What sets this eye cream apart is that it’s safe to use on both the under-eye area and the upper eyelids to firm sagging.

Featured in: 11 Products That Lift and Firm Droopy Upper Eyelids, 9 Award-Winning Eye Creams for Smoother, Firmer and Revived Eyes

16 / 25

Naked Sundays BeautyScreen™ SPF50 Peptide Foundation Tint ($38)

This celebrity-loved SPF foundation is “the perfect balance between coverage and glow,” says makeup artist Kelsey Deenihan.

Featured in: The Skin Tint and Serum Drops Behind Hilary Duff’s Signature Glow, Lindsay Lohan’s Unreal ‘Freakier Friday’ Skin Was Thanks to This New SPF Foundation

Naked Sundays BeautyScreen Peptide Foundation Tint SPF50

17 / 25

ALASTIN C-Radical Defense Antioxidant Serum ($218)

A repeat NewBeauty Awards winner, Alastin’s vitamin C serum goes beyond brightening thanks to a formula with 15 potent antioxidants, including green tea and centella asiatica, to boost collagen, preserve elastin and refine skin texture.

Featured in: 22 Award-Winning Serums for Every Skin Concern, This Anti-Aging Vitamin C Serum Is a Favorite Among Readers Over 40

BUY NOW – $218

ALASTIN C-Radical Defense Antioxidant Serum

18 / 25

LYMA Laser PRO ($5,995)

The priciest device on the list, the LYMA Laser PRO rivals in-office treatments, is pain-free and requires no downtime. “Because it doesn’t rely on damaging the skin, collagen production can happen without triggering inflammation, leading to smoother, firmer, younger-looking skin,” explains our editor.

Featured in: The At-Home Laser Celebs Swear By Is Finally Available in the U.S., Sabrina Carpenter’s Instagram Photo Dump Featured This $6,000 At-Home Laser

BUY NOW – $5,995

19 / 25

SkinMedica TNS Advanced+ Serum ($295)

SkinMedica’s TNS Advanced+ Serum contains two chambers, each dispensing a different product in a single pump. One chamber boasts growth factors; the other, antioxidants and peptides. Combined, the serums work to dramatically improve crepey skin and wrinkles.

Featured in: Dermatologists Weigh In on the ‘Botox in a Bottle’ Trend, ‘It Transformed My Face:’ Why Women Over 50 Are Loyal to This Serum

20 / 25

Nutrafol Hair Growth Supplements ($88)

Promote stronger, thicker hair and prevent hair loss from the inside out with Nutrafol’s supplements. There’s a vegan option, a version for women 45 and older and specifically for the postpartum stage, too.

Featured in: Why Does Hair Loss Happen During Weight Loss? (And How to Treat It), Exclusive: Nutrafol Expands Into Ulta

Nutrafol Women's Balance Hair Growth Supplements

21 / 25

SkinCeuticals P-TIOX Anti-Wrinkle Peptide Serum ($150)

“P-TIOX features an advanced peptide complex tested on nine types of expression lines. It also contains a Glass Skin Complex with niacinamide and algae extract for instant smoothing,” reports our editor.

Featured in: 18 Award-Winning Products That Transform Mature Skin, The Best At-Home Products for Marionette Lines, According to Experts

22 / 25

NIRA Pro Laser ($649)

Use for just a few minutes a day at home, and the clinically-backed, pain-free NIRA Pro Laser can reduce the appearance of wrinkles and diminish hyperpigmentation.

Featured in: 11 Award-Winning Skin-Care Tools to Take Your Routine to the Next Level, This At-Home Laser Retails for $649—but You Can Try It for Just $45 a Month

BUY NOW – $649

23 / 25

SACHEU Peel Off Lip Liner STAY-N ($14)

Peel- (or wash)-off lip tints are proving their staying power, none more so than SACHEU’s lip liner version. In 10 minutes, lips look defined and stay that way for up to 12 hours. We love that you can wear it as a full lip tint too.

Featured in: The 11 Best Long-Lasting Lip Products for All-Day Wear, Billie Eilish’s Makeup Routine Features This TikTok-Viral Lip Stain

Sacheu Lip Liner STAY-N Bestseller Bundle

24 / 25

SickScience Shapeshift V-Line Jaw-Defining Serum ($64)

The editor-loved ShapeShift serum “penetrates to work deep at the molecular level, helping sculpt the neckline like the most popular in-office procedures,” says our editors. “Lifting and tightening aside, it’s gentle on the skin and has a soothing gel consistency that sinks in effortlessly.”

Featured in: 31 Products for a Firmer, Tighter Jawline, 6 Skin-Care Ingredients Derms Say You’ll See Everywhere in 2025

25 / 25

ULIKE Air 10 IPL Hair Removal Device ($349)

“The Ulike Air 10 is the first at-home intense pulsed light (IPL) device to incorporate proprietary cooling technology that helps reduce the side effects of laser hair removal,” explains our editor. “Even more innovative, the built-in SkinSenor detects different skin tones and adjusts accordingly.”

Featured in: ‘Time’ Just Named the Best Beauty Inventions of 2025

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