The Best and Worst Beauty Trends of 2025, According to Readers
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeBEAUTYENGINE The Best and Worst Beauty Trends of 2025, According to Readers You might be surprised. Danielle Fontana Dooley Published: Jan 9, 2026 Getty Images 2025 was a year of bold beauty statements and innovative skin-care breakthroughs, but not every trend was a hit. From glossy, slicked-back hair to multi-step routines and barrier-boosting formulas, the beauty world experimented with extremes—and our readers had strong opinions. We surveyed more than 400 NewBeauty readers* to find out which trends they couldn’t get enough of and which ones they were ready to leave behind. Barrier-repairing skin care emerged as the ultimate winner, with 23.5 percent of readers embracing ceramide-rich, microbiome-friendly formulas for healthier, stronger skin. Skin cycling—alternating active ingredients like retinoids and exfoliants with recovery nights to optimize results while minimizing irritation—followed closely at 17.9 percent, proving that strategic skin-care routines are here to stay.