The Best New Fragrances in July, From Cereal-Inspired Scents to Sun-Soaked Perfumes
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We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. July is all about fragrances that capture the season's most addictive moods, from sun-soaked escapes and fresh-from-the-garden florals to creamy gourmands that feel like a summer treat. This month's standouts embrace everything from the refreshing, rain-inspired notes of Future Society Wandering Rain to the cozy sweetness of Ellis Brooklyn’s Vanilla Rice and Lore’s Lil Softie (milky and cereal-inspired scents are still a huge trend). Whether you're craving something airy, sensual or dessert-like, these new launches are redefining what summer perfume can be. Below, see our list of the best new fragrances launching right now.