The Best New Fragrances in May, From Huda Beauty’s Easy Bake EDP to NOYZ’s Ella Langley Collab
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Published: May 12, 2026
We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. As we inch closer to Memorial Day (aka the unofficial kickoff to summer Fridays and vacations), the floral fragrance trend for spring is beginning to lean much fruitier. Sophisticated fruity-floral scents are a big theme this month, and, like April, we’re again surprised by the lower number of gourmand launches. Still, there’s a new perfume for every nose, whether you prefer something crisp and light, deep and indulgent or are on the hunt for a new signature scent.