The Hair Brand Behind Hollywood’s Viral Looks Is Now at Ulta
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeHair The Hair Brand Behind Hollywood’s Viral Looks Is Now at Ulta It's in the "it-girl kits." Liz Ritter Published: Dec 5, 2025 courtesy of amika The products behind some of today’s most viral celebrity hairstyles are officially Ulta-shop-able. Amika (the Brooklyn-born, B Corp-certified brand beloved by pros and A-listers alike) is making its long-awaited debut at Ulta Beauty, marking its first new U.S. brick-and-mortar retail partnership in more than a decade. With two of Hollywood’s most-booked hairstylists, Clayton Hawkins and Glen Coco Oropeza, as core members of the amika Stylist Collective, the it-girl kits they rely on for red carpets, music videos and major moments are now more accessible than ever. As of this week, Ulta Beauty guests can shop amika’s full lineup in all stores and on Ulta.com. That means the brand’s most iconic innovations—from the prestige market’s number-one dry shampoo, perk up ($29), to the cult-classic soulfood nourishing mask ($36)—are now more accessible than ever. Also joining the mix: amika’s newest frizz-fighting formulas, including frizz-me-not hydrating anti-frizz treatment ($30) and forget frizz shampoo ($28) and conditioner ($28), which bring the brand’s signature…