The Most Popular Hair Brands This Year, According to Data
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We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. The hair-care landscape has quickly become as saturated as the skin-care category. It can be hard to pinpoint which brands are dominating the space when your For You Page is cluttered with ad after ad. Recent data from Spate examined hair-care brands’ popularity across Google, TikTok and Instagram from July 2025 to June 2026, compared with July 2024 to June 2025, to identify the brands seeing the biggest growth. Some are heritage names posting surprising gains, while others are fresh brands riding viral moments. Here’s who the data says is winning the hair-care popularity race right now.