The Most-Purchased Beauty Products on Amazon in 2025
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeShopping The Most-Purchased Beauty Products on Amazon in 2025 Our readers’ most-bought beauty picks, month by month. Leiana Foye Published: Dec 15, 2025 We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Getty Images / Iryna Veklich At the end of every year, the editors at NewBeauty like to look back at the products and treatments that truly delivered—and made us feel our best. This year, we’re taking it a step further by highlighting the most popular products you, our readers, couldn’t get enough of—specifically from Amazon. From makeup of all kinds to clean-girl nail-polish staples, here’s what you deemed the best of the best on Amazon each month of 2025. This K-beauty sheet mask’s popularity hasn’t wavered (it’s consistently sold over 100,000 masks a month on Amazon alone this year). It’s more than a viral fad thanks to its plumping, hydrating and firming powers, courtesy of 234 Dalton collagen, oligo-hyaluronic acid and galactomyces. “This two-in-one pencil and gel has everything you need to give…