This $28 Lipstick Is the Real Star of Hailey Bieber’s GRWM
NewBeauty Facebook Pinterest Instagram Youtube find a doctor Face Adult Acne Antioxidants Anti-Aging Celebrity Chronic Skin Conditions Eye Hydration Hyperpigmentation Makeup View All Eyebrows Eye Color Foundation Fragrance Lip Color Makeovers Male Skin Care Peels Pre-Event Prep Sensitive Skin Skin Care Skin Health Smile Sun Care Treatments Fillers Microneedling Post-Procedure Skin Care Neurotoxins Regenerative Aesthetics Skin Lifting Body Body Sculpting Breasts Butts Cellulite Hair Removal Hands + Nails Legs Pregnancy Find a Doctor Hair Bond Repair Celebrity Dry Hair Frizzy Hair Gray Hair Hair Color Hair Growth Hair Repair Scalp Health Styling + Tips Awards NB100 Awards 15th Annual Beauty Awards 2025 NewBeauty Readers’ Choice Awards Shopping Gift Guides Product Reviews NewBeauty Storefront Wellness Fitness GLP-1s Health Menopause About Us TESTTUBE Search for: Search HomeMakeup This $28 Lipstick Is the Real Star of Hailey Bieber’s GRWM The viral shade just made a permanent comeback. Allie Hogan Published: Feb 26, 2026 We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Don Arnold/WireImage/ Getty Images When Hailey Bieber posts a get ready with me video, we can’t help but take notes. Her most recent TikTok GRWM was captioned, “Fresh skin and a lip on repeat.” We’re obsessed with the chic simplicity of the look and are definitely adding it to our repertoire for spring. The standout of Bieber’s look was the perfect rose brown lip color, and lucky for you, we just figured out what product it is. In her recent video, Bieber was sporting a recently re-launched shade from the celebrity-loved brand MERIT. The shade “Bespoke” originally debuted in a 2024 holiday set, but after becoming a fan favorite, the brand made the shade available in the Signature Lip Liner ($24) as well as the brand’s iconic Flush Balm ($30).…