Volume, No Residue, a Scent That Fades: Why 400-Plus NewBeauty Readers Are Choosing Divi’s Dry Shampoo
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We may earn commission from links on this page. Each product featured has been vetted and chosen by our editors. Dry shampoo is one of the most crowded, least differentiated categories in beauty—most bottles promise the same thing (absorb oil, add texture, don’t look like a powdered doughnut got involved) and most deliver it with the same borderline competence. So, it’s worth paying attention when the data on one actually breaks from the pack. Case in point: 400-plus NewBeauty readers agree, almost suspiciously closely, that Divi’s Dry Shampoo ($28) is doing something right.